Although Google+ has been mostly consumer-focused since its launch, Google has now introduced new features specifically for businesses.
If you’re a Google Apps customer, then you’re already using products like Docs and Gmail on a regular basis. The company is now encouraging you to use Google+ for things like video chatting and social networking.
The most important feature is Restricted Posts, which are private to your organization and can’t be re-shared with anyone externally. When enabled, a building icon will be displayed on the right side of the box.
You can also choose to allow external sharing; however, if you restrict sharing by default, you’ll see a warning whenever you select this option. Admins can set up company-wide sharing controls through the new Administrative Controls.
Currently, Google+ Hangouts integrate with Docs and Gmail. Moving forward, you will also be able to join a video chat directly from within Calendar, whether it be a calendar entry or the original invite.
According to Google, this is just the beginning. “During this preview period, organizations that have gone Google will be able to use the business features of Google+ for free through the end of 2013 while we continue to add more features and administrative controls designed for organizations.”
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.