However, the change would require a second click to visit any of Google’s products, an increase from the one it takes now. It might seem like a step backward in terms of usability, but analysts believe that it could lead to advertising benefits in the future.
The new look certainly puts more focus on other Google services. With the increase in traffic, it’s fair to assume that we could begin to see more growth on Google+. The social network has already reached 62 million users – partially due to increased promotion from TV commercials and the Android 4 release.
The redesign was first announced last year and is only being offered to a limited number of users at the moment.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.