Google announced today that it’s launching GoMo, a new initiative that helps businesses go mobile. The company reports that 61% of visitors are unlikely to return to a site that’s not mobile friendly.

A mobile-friendly site is a website specifically designed for mobile users and devices that is fast to load and doesn’t require any pinching or zooming. According to Google mobile-consumer engagement increases by 85% with a website designed for mobile devices.

In an effort to help businesses create more mobile-friendly websites, GoMo provides resources about what makes a good mobile site and how to start building one. Specifically it will let you see what your site currently looks like on a mobile phone and offer customized recommendations on how to make it better.

It also features infographics and data on mobile trends, examples of businesses with great mobile designs, as well as a list of mobile site developers who can help you get started.

With so many consumers turning to mobile devices for reviews and recommendations of products or services, it’s critical that important information that can lead to a sale is easily accessible.

You can learn more about Google GoMo by signing up for the search giant’s November 10th webinar, or by watching the video below.

[Image credit: UltraSlo1]