Google just announced an expansion to its Business Photos program that will introduce business owners to local photographers through its Trusted Photographers initiative.
Last October, the search giant launched Business Photos, which brings Street View indoors to give consumers a real-world look inside your business. Indoor images are then integrated into Google Maps and Google Places profiles.
Originally you would have to apply and wait while Google contacted you to arrange a photo shoot. Now the company has teamed up with local photographers so you can get started right away.
There’s still no way to tell how beneficial this will be to your business’ success, but it’s an interesting marketing tool that’s worth considering – especially if you have a unique storefront or product line-up. Customers are able to “walk” around your business and explore, which could also come in handy for restaurant owners
If you’re interested, visit the Google Business Photo page and click on “Get Started” to view a list of trusted photographers in your area. Currently only 14 cities are listed – including some in the U.K., Australia, New Zealand, and France. If your city isn’t included, you can still upload your own photos to Google Places.