Today Google announced a new Flow Visualization feature for its analytics service, which will help its users better understand the flow of traffic to their websites. This means that Google Analytics is no longer just a set of numbers; now you can see the traffic in a visual way.

Google Analytics is a free tool that lets you view how people found your site, how they explored it, and how you can create a better overall experience for your visitors.

“What makes the flow visualization so powerful is that it takes data and tells a story that is understood within seconds,” explains Susan Wojcicki, senior vice president of advertising at Google.

Flow Visualization utilizes a specific type of flow diagram to allow sites to learn more about behavior based on location, browser, user type, and more. The new tools will offer the ability to analyze how visitors are using your website, including how many people stay on your site, how many visit a site’s shopping cart, and so on.

In an effort to tell more of a story, Google got its inspiration from a 19th century graph that details Napoleon’s march toward Moscow.

The new visual functionality launched today and will be available to all users over the next few weeks. Combined with the recent addition of real-time reports Google Analytics is becoming a much more valuable tool for website owners.

[Via: VentureBeat, Image credit: Jadranka]