Foursquare has updated its iOS and Android apps with an advanced filtering system that makes it easier for your customers to find exactly what they’re looking for.
The service is giving its members more control over how it finds and recommends venues. Basically, Foursquare is letting people choose between brand new places, those based on friends’ activity, or places based on their own check-in history.
Previously, combining filtering options like ‘open now’ or ‘haven’t been’ with a search query was rather difficult. For example, just tapping in the search box brings up helpful filters, but they all disappear after searching for ‘sushi.’
Today’s update brings with it a new ‘Filter’ area that can be accessed from the top right of the screen at any time, making it possible for someone to search and filter at the exact same time. In fact, multiple filters can be applied at once both before and after submitting a search query.
With the new filtering system, results can be sorted by best match or distance, and consumers can filter using the following parameters: “I’ve Checked In Before,” “I Haven’t Checked In,” “My Friends Have Checked In,” “Offering Specials,” “Open Now,” “I’ve Saved,” and by price.
Although minor, the new “super-specific” search will likely have a significant impact on user experience. It also provides businesses with more incentive to not only claim a venue on Foursquare but to start using more of its features, such as Specials. As more people start filtering their searches by specials, it’s worth having a few lined up and ready to offer.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.