However, a high Like count doesn’t necessarily mean you’ll be seeing a similar increase. Coca-Cola, which has more than 42 million Likes, continued to see fluctuations in its PTAT stats — possibly due to the fact that the brand posts less frequently and receives fewer overall shares.
By gaining a more accurate representation of your Page’s virality, you should be able to distinguish your strong content from the weak. And now that posts from Pages are more prominent than ever in News Feeds, it’s important that you share content that’s likely to result in engagement.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.