A deeper look at the data reveals that responses to status updates actually fell with Timeline, but engagement with videos and photos increased 65 percent. Simply Measured’s CEO Adam Schoenfeld believes this is partly due to the larger image sizes featured on Timeline.
If you’re focused on sharing only text updates and links, you might want to rethink your strategy. It appears that visual content is attracting much more fan interaction.
One week after launching Timeline, around eight million brands had already upgraded to the new design. If you’re still holding off, Facebook will automatically switch your Page over to Timeline on March 30th. With only three days left, it’s time to start preparing so your Page and fans are ready for the switch.
[Image credit: Dylan Tweney]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.