According to a post on the Facebook developers’ forums, the social network has made changes to its Page ranking system, which should increase engagement with posts coming from third-party apps.
If you’ve been scheduling or posting updates to your Facebook Page through Sprout Social or any other third-party app, you may have noticed a drop in user engagement over the last couple of months. A study performed by EdgeRank found that using a third-party app to update your Facebook Page decreased engagement by about 80%.
Earlier this week Matt Trainer, Manager of Facebook’s Preferred Developer Consultant Program, noted that Facebook had added more signals to the algorithm to determine the quality of posts on a Page. “We will continue to add in more Page post quality signals over time to ensure that people are always receiving engaging and relevant content in their News Feeds,” wrote Trainer.
Later a Facebook spokesperson responded, saying “… we recently made a fix that added more signals to detect good quality posting behavior. This should improve the situation with the distribution of posts coming from third-party apps in the News Feed.”
Interaction between you and your customers might not pick up over night, but after this change, your customers should start to see more of your updates appearing within their News Feeds.