It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll show you how to post updates to your Facebook Page by sending text messages from your mobile phone.

It’s relatively easy. First, log into Facebook as your Facebook Page; if you’re already logged in with your personal profile, you can do this by clicking the drop-down arrow in the top-right corner of Facebook and clicking your Page’s name under “Use Facebook as.”

You’ll be taken straight to your Page, and from here you can navigate to your Facebook Page’s settings by clicking “Edit Page,” a grey button that appears on the right-hand side of the Page — near the top. Once you’re there, you’ll see a panel on the left listing several different categories for options. The one you want in this case is “Mobile.” Click that to bring up the mobile options menu.

This page highlights several options for interacting with your page using a mobile phone — mobile email, the mobile website, the iPhone application, and finally, SMS text messaging. Click the green “Sign Up for SMS” button to get started.

A pop-up will appear, prompting you to pick your country and your mobile phone carrier. Then Facebook will invite you to text the letter “F” to a short phone number using your phone. Just send the text as instructed, and Facebook will text you back a confirmation code which you’ve already been prompted to enter at the website. This field is accompanied by two options that customize how text messaging interacts with your profile.

Facebook will make you sign back in as your personal profile, then it will give you a list of commands you can text to the number to change settings. But don’t be fooled — right now, text messages affect your Page, not your profile. Just text the contents of a status update (i.e., “This is a status update. Hi.”) to the given number and it will appear on your Page.

Was this tip helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!