“The end goal is to help people to be selective about who they share with. I don’t have to share every bit of information with all of my friends,” explains Blake Ross, a Facebook product manager.
Once the lists are created you’ll be able to selectively share content with certain lists and change permission settings on your profile for each list. Also, these lists will be accessible in the left column of the homepage. Clicking on one will display that News Feed. Anyone using Google+ will be familiar with this type of filtering. And though it might seem like this update is meant to compete with Google+, Ross — who believes that no one has done friend grouping right — says that his team has been working on this for the last four years.
Facebook plans on rolling out these features starting tomorrow and throughout the next two weeks.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.