The wait is finally over and now Facebook Pages can upgrade to Timeline — an interface which allows brands to express themselves more visually.

For all intents and purposes, Timeline is consistent with the redesign that Profiles received last year with a few tweaks.

While the new design has removed the ability to set an app as a default landing page, you now have the option to pin posts to the top of the feed for one week. It’s too early to tell if this will have any effect on engagement for contests and other calls-to-action.

Other changes include the ability to receive and respond to private messages, and a new admin panel and Activity Log, which let you see a quick view of your Insights data.

All Pages can upgrade to Timeline today. Facebook is giving you an optional 30 day period to get your Page ready before it pushes the new design live on March 30th.

[Via: TechCrunch, Image credit: Scott Beale/Laughing Squid]