Timeline for Pages mobile also displays which voice you’re using. Last month, Facebook implemented a “voice” reminder — in the form of a blue bar — which displays whether you’re posting, commenting, and Liking as the Page, or from your personal account.
Regardless of whether you love or hate Timeline, implementing it across different versions of the platform helps to create a consistent experience for Facebook’s user base. It’s also possible that this will have some effect on mobile Sponsored Stores’ conversion rates.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.