In an effort to maintain consistency across the site Facebook has increased the size of photos posted by Pages. The update also aims to increase News Feed engagement with your brand.
Facebook has been making a lot of minor changes to Pages recently. Most notably it has removed the 25 Likes limitation for vanity URLs and added more measurement tools. Despite that, the bigger changes have affected the News Feed and Profiles.
The social network recently began displaying user photos at a larger size – up to four times larger – which made Pages photos look small in comparison.
When a Pages admin publishes a single photo it will be shown at an increased size. If you post an album, Facebook will determine which photo is the most popular – based on Likes, comments, and clicks – and show it at an increased size. Up to two photos will appear beside it in the News Feed.
It’s still uncertain if Facebook will give Pages the updated Timeline design. Doing so would give you more flexibility with branding and content curation. However, in the mean time, the larger images should make photos more noticeable and draw in more comments, Likes and sharing.