Facebook is testing two new buttons on pages that will allow members to follow a page or review it with a single click.
The social network confirmed that it’s experimenting with a new Follow button that works similarly to the existing option on Profiles. Members that click on the button will be subscribed to updates from the page without affecting the Like counts.
It also seems like this is a way for consumers to receive page’s content in their News Feed without being used in Page Like Ads. This could also mean that the Like button would no longer subscribe members to updates, and instead would just include the page among individuals’ interests.
Facebook’s goal is to help you reach the right people at the right time with the right message. By differentiating subscriptions from Likes, it’s possible that you could see higher engagement as the people who follow your Page are more likely to interact with your content.
The second button being tested is specific to Place Pages and makes it much easier for consumers to review businesses on the social network. Previously located below the main tab bar and within Timeline, Facebook has now added a Review option between the Like and Messages buttons.
Clicking the new button will open a small window in which people can submit a star rating as well as write a short review about their experience. Members will also be able to control who sees the review through the drop-down menu in the lower left corner. This means that some reviews may only be visible to friends or custom lists.
There’s no word on whether either button will be made a permanent fixture to Facebook Pages; however, doing so could result in more changes for businesses on the platform. Right now it seems that both buttons are meant to help companies using the service. It’ll be interesting to see how members and businesses respond during testing.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.