Facebook Rolls Out Different Levels of Access for Page Admins
At February’s Marketing Conference, Facebook announced that it will offer Page owners the ability to assign different levels of access to admins. It appears that the social network stayed true to its word as a new Help Center page now outlines the differences between five different admin categories.
The new roles, which will certainly be convenient for larger social media teams, consist of Manager, Content Creator, Moderator, Advertiser, and Insight Analyst. These can be adjusted now by visiting your Page’s settings.
The Manager has the most permissions — including sending messages, creating posts and ads, and viewing Insights — and is the only one with access to the admin roles.
With the least amount of permissions, the Insight Analyst can only access the Page’s Insights. Previously, anyone interested in viewing Insights had to wait for the report, or had to be granted admin access.
Additionally, admins with permission to create posts will also be able to schedule posts up to six months in advance. This feature is still rolling out to many, but will be available when creating a new post. Scheduling can be a double-edged sword, but when used correctly can really help to maintain well-balanced engagement.
These updates will likely appeal to social media teams, especially larger ones. The new roles could help you shed light on engagement and divvy up responsibilities without risking exposure to other sensitive data or accidental posts.