The adoption of e-commerce Offers should be easy, as most sites already have a place to enter promo codes at checkout. And, unlike brick-and-mortars, cashiers won’t have to be trained on how to redeem them.
Currently, Facebook is testing e-commerce Offers with a small number of businesses. If successful, it could roll out to the self-serve interface; however, there’s no time-table for when it will become publicly available.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.