It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. It’s been an eventful month for professionals using Facebook to reach consumers and partners, so this week we’re recapping some of the biggest Facebook stories and resources of August.
Among the selections this month are news stories about Facebook’s ever-expanding feature set for targeting your Page’s updates to specific demographics, a comparison of video uploading strategies for Page admins, a look at the strategies employed by one of the top brands on Facebook, and other small tips and and news stories.
Did we miss anything exciting? Be sure and share it in the comments for everyone to check out if you think so.
- This Is Huge: Facebook Page Posts Will Let You Target Age, Gender, More
- Facebook Adds New Metrics to Insights API
- Facebook Simplifies Ad Creation With Redesigned Self-Serve Tool
- Facebook’s “Pages You May Like” Feature Debuts on Mobile Phones
- How to See Who Subscribes to Your Facebook Page
- Why Red Bull Sets an Example for Facebook Timeline Presence
- Should You Upload Videos to Your Facebook Page or Share From YouTube?
- 3 Signs That Facebook’s Dominance Is In Jeopardy
- 5 Tips for Doing Customer Service Over Facebook
- How to Schedule Facebook Page Posts to Automatically Publish Later
Also: An Innovative Way to Schedule Facebook Page Updates
We’d be remiss not to mention Sprout Social’s new Queue and ViralPost features, which can make scheduling content for publication through your Facebook Page both more effective in terms of reaching an audience, and less time consuming for social media managers and marketers.
Sprout Queue is a new way to schedule content to go live on your Facebook Page. You just add updates to your publishing queue , and that content is published automatically according to your preferences. For example, you can tell Sprout Social how many posts per day to publish, what time of day to publish them, and whether content should be published on weekends or not.
For premium customers, Sprout Social offers ViralPost. ViralPost analyzes metrics it collects about people who Like your Page to determine the best times for you to publish, then publishes at those times.
If you’re not using Sprout Social, you can sign up for a free trial to try these features out.
Was this tip helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!
[Image credit: Evan Hahn]
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.