It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. It’s been an eventful month for professionals using Facebook to reach consumers and partners, so this week we’re recapping some of the biggest Facebook stories and resources of August.

Among the selections this month are news stories about Facebook’s ever-expanding feature set for targeting your Page’s updates to specific demographics, a comparison of video uploading strategies for Page admins, a look at the strategies employed by one of the top brands on Facebook, and other small tips and and news stories.

Did we miss anything exciting? Be sure and share it in the comments for everyone to check out if you think so.

News

Features

Also: An Innovative Way to Schedule Facebook Page Updates

We’d be remiss not to mention Sprout Social’s new Queue and ViralPost features, which can make scheduling content for publication through your Facebook Page both more effective in terms of reaching an audience, and less time consuming for social media managers and marketers.

Sprout Queue is a new way to schedule content to go live on your Facebook Page. You just add updates to your publishing queue , and that content is published automatically according to your preferences. For example, you can tell Sprout Social how many posts per day to publish, what time of day to publish them, and whether content should be published on weekends or not.

For premium customers, Sprout Social offers ViralPost. ViralPost analyzes metrics it collects about people who Like your Page to determine the best times for you to publish, then publishes at those times.

If you’re not using Sprout Social, you can sign up for a free trial to try these features out.

Was this tip helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!

[Image credit: Evan Hahn]