Nervous about placing Facebook Ads in News Feeds? Don’t be. According to the social network, its News Feed ads have very little negative effect on overall engagement.
In October 2012, Facebook began testing non-social ads in News Feeds. At the time, standard ad units, or Marketplace Ads, were displayed in the sidebar only. Eventually, Page-Like Ads became a regular occurrence in both mobile and desktop feeds.
CEO Mark Zuckerberg said that he was surprised that News Feed ads only reduced Likes and comments by 2 percent. In fact, the company’s improvements to the News Feed helped increase Likes and comments by roughly 50 percent in 2012.
Now members are seeing more content they’re interested in as well as ads. Anyone who doesn’t like News Feed ads seem happy to just scroll past them rather than closing the app or browser. Whether new ad units will be added or not is still unknown, although rumors of a video unit have been circulating recently.
In the meantime, advertisers who are worried about turning off fans with News Feed ads should take some comfort in the data shared. If you’re still on the fence, there are several other types of ads to choose from.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.