It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week, we’re reviewing a dramatic week in Facebook news, from the company’s IPO to some of its telling feature pushes.

Exactly what the social networks $5 billion initial public offering means for businesses and consumers isn’t yet clear, but we can look at this eventful week of Facebook updates and revelations for some clues about what’s coming. Here’s what we’ve seen happen this week.

Was this helpful? Do you have any more ideas for getting the most out of a public Facebook in 2012? Let us know in the comments!