Earlier this month we learned that Facebook’s U.S. growth rate has slowed down, but international sign-ups are on the rise. New data supports this trend as the social network has just surpassed longtime leader Orkut in Brazil.
Facebook has been making a lot of progress internationally over the last few months. ComScore announced today that the social network has attracted 36.1 million Brazilian visitors in December 2011, which is almost two million more than Google’s Orkut.
“… Despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market,” explains Alex Banks, comScore’s managing director for Brazil. “That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.”
Despite Facebook’s 192 percent year-on-year growth, it’s not the only social network to gain more popularity in Latin America. Twitter’s growth increased by 40 percent with 12.5 million Brazilians visiting the microblogging site during December. Even Google+ made the list with 4.3 million visitors.
Overall U.S. growth has decreased, in part due to market saturation; however, the Brazilian market has demonstrated that there’s still a lot of room for growth. This is great news for companies with an international presence. As Facebook continues to establish itself abroad, it offers you an opportunity to increase awareness through Facebook Pages and Apps.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.