However, it’s unclear how Facebook defines “seen,” whether it counts an individual visiting the Group Page or having the story load in the News Feed.
This is a valuable feature for Groups, as it can help you gauge the effectiveness of critical information being shared. Additionally, it can help you understand if your content is a hit or miss among your members — something that can be challenging when people aren’t engaging with the post.
Although it hasn’t gone live for us yet, Facebook began rolling out Read Receipts on Tuesday. It will be available for both desktop and mobile version of Groups.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.