Earlier this month, Facebook launched a new version of Timeline featuring a one-column design. Although it’s currently limited to Profiles, there was some good news for brands as well in terms of discovery. And today, that good news continues.
In addition to highlighting movies, books, and music, the social network a while back added a new section to peoples’ About pages for games. And now that section has been expanded to the actual Timeline, with recent updates on what people are doing in their games.
It might not seem like a big deal, but more than 20 percent of all daily Facebook web users play games on the platform. Whether consumers are highlighting movies, books, music, or games, prominence on Timeline can help to drive more traffic to your Page or Facebook app.
The games section is similar to the movies, books, and music sections in that it displays the games individuals have recently played and all those that they’ve Liked. If you or a client has a game on Facebook, you don’t have to do anything for it to appear here. Developers, however, can create custom Collections.
Recently, Facebook also introduced a “Listen Later” button for Open Graph music stories in the News Feed. Clicking on this will result in the artist being added to a designated section on the About page. Adding musicians to Listen Later also generates a story that appears in that person’s Recent Activity and could appear in friends’ feeds.
What’s nice about this option is that if multiple friends want to listen to the same musician, Facebook could combine the stories in the News Feed, presenting others with a strong recommendation about new music. Research from Forrester showed that 70 percent of consumers trust recommendations from friends, so this could have a significant impact on adoption.
As more people begin using your app, you can expect your presence to increase in News Feeds as well. And like we mentioned in a previous article, Facebook’s new News Feed is putting images front and center. For developers, this means that your apps will need to post bigger images as the stories people share through them will be larger and more engaging.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.