Although these features are pretty standard to much of its user base, this update is important to members without smartphones. Facebook for Every Phone had 39.7 million monthly active users in December 2011. And with 75.9 million Likes, it’s also the most Liked Page on the site.
With numbers like that, this was a critical update for non-smartphone carrying consumers as they’re now able to interact with your business’ Facebook presence on the go.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.