Facebook has been focused on making its ad products simpler over the past couple of months, and now advertisers have somewhere to go to keep up with all of the changes.
Today the social network launched the revamped Facebook for Business page where business owners and marketers can learn more about Facebook’s ad units and read success stories from other companies.
One of the main goals of the updated page is to encourage advertisers to base decisions on marketing goals instead of individual ad units. Now when you click “Get Started” from the menu at the top of the page, you’re greeted with a list of business goals to help you determine which ad products best fit your needs.
Each option — which includes drive in-store sales, increase online sales, launch a new product, build awareness, and promote your app — offers you a step-by-step guide on how to move forward. For example, “Promote Your App” takes you through the process of setting up your app, determining a target audience, selecting the right ad type, and monitoring progress through Insights.
Facebook for Business is now tailored to companies large and small, as well as popular verticals like automotive, gaming, travel, and consumer goods. It also includes success stories from different sized brands, including Bud Light, Michael Kors, Sweet Cheeks Diaper Company, and Steven Holmes Photography.
And for anyone who feels comfortable enough with Facebook Ads, there are options to dive right in. The Facebook for Business homepage offers “Create an Ad” and “Create Page” buttons allowing you to get started right away. There’s also a “Help” button which provides a list of valuable resources.
As with any social media platform, things can change very quickly on Facebook. We recommend bookmarking the Facebook for Business page for quick access while the company continues tweaking its advertising products.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.