Facebook has launched Flexible Sentences, which aim to help Open Graph developers attract more clicks.
Previously, the default sentence structure was awkward and lacked context. For example, if a person indicated that he or she tracked an artist on Songkick, it wasn’t clear why. Flexible Sentences will help you build richer stories by allowing you to modify sentence structure.
Moving forward, the same story could note that this individual tracked an artist to get concert alerts. It’s a subtle yet important update that could have a big impact on apps, especially those featuring stories that aren’t as easy to describe. However, most stories will continue to be worded using the existing format.
Facebook noted that this functionality is only available for custom actions and won’t work with built-in actions. If you opt to use Flexible Sentences — available today for developers — you will have to resubmit your actions for approval using the App Dashboard.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.