Now that Facebook Pages support threaded comments, the social network has updated its API to help brands better monitor and respond to replies.
Facebook began rolling out its new comment system last week, and is currently available on an opt-in basis for accounts with more than 10,000 fans or followers. To help you keep better track of the discussions happening around your content, developers can now set up different comment “views” on posts.
The first view is called “top level,” and includes comments on the post that aren’t replies to individual comments. Top level comments can be ranked, depending on the post and the number of top level comments on that post so far. Replies can be accessed in the second view (also called “Replies”) by querying for the comments on a comment id.
The third and final view is called the “stream,” and this combines all comments (top level and replies to comments) together. The stream view displays comments in chronological order so it’s easy for community managers and Page admins to access the newer ones.
If your Facebook Page is high-trafficked and receives a lot of engagement from fans, you might want to consider switching to one of the new views. If you prefer to focus on incoming comments only, then you might consider using the “top level” view. However, if you want to keep track of all conversations around your content, then you’ll probably find the “stream” view to be most useful.
To begin using the new APIs, opt into the “July 2013 Breaking Changes” migration for your app by visiting the Advanced tab of your app dashboard. We suggest reading through the documentation on these new views before getting started.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.