At this time, Facebook isn’t charging a referral fee for this service; however, we don’t expect that this will remain a completely free option — just look at Facebook Offers.
Currently Collections is being tested with seven companies — Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com, and Smith Optics — and isn’t open to other brands at the moment. However, Facebook will rollout the functionality this afternoon so members can begin collecting.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.