Mondays might be the least favorite day of the week, but it’s also the day in which brands’ Facebook Pages have the highest chance of engagement.
Analytics company Socialbakers studied more than 2 million Facebook posts from about 23,000 brand pages between April 30th and July 28th. It found that Monday posts had the highest chance of landing in the top 4,000 most engaging posts of the day.
The company also found that Wednesday and Friday were strong days for engagement. But that doesn’t mean that you should stop posting on the weekends. The study found that while weekend drew in lower traffic, those posts tended to result in more Likes, comments, and shares.
You might notice that Socialbakers’ results are slightly contradictory to an earlier study we published from Expion. In it the company said that Fridays — as well as the period from 2pm to 5pm ET — were over saturated with poor performing posts. The truth is that there’s no ideal day or time for posting since so many factors influence the level of engagement.
As Socialbakers pointed out, your industry, market specifics, the nature of your product/service, ideal demographic, and things like the season of the year will all have some type of impact on your performance. It’s also worth noting that Facebook’s audience is constantly evolving, so different studies conducted in different time ranges will sometimes have different results.
That’s not to say that there isn’t any truth to these studies. While we don’t recommend scheduling your posts precisely based on what’s revealed in Socialbakers’ or even Expion’s results, it’s likely you’ve already noticed regular dips and spikes in engagement. Being aware of this downtime can help you plan your content strategy moving forward, and these studies could play a role in shaping that strategy.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.