It’s possible that Facebook is testing more ads on other pages due to Timeline, which typically has fewer ads on it. It will be interesting to see what happens when the new interface is made available to brands. Rumors suggest that Timeline for Pages will be announced at the Facebook Marketing Conference on February 29th.
Until then consumers might being noticing an extra ad or two popping up on other pages across the social network, which could have a negative affect on user experience. While this in no way means that you should discontinue your use of Facebook ads, it’s worth brainstorming additional ways in which you can spread awareness throughout the site while Facebook continues experimenting with ad placement.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.