Sponsored Stories, on the other hand, will also appear in both mobile and desktop News Feeds, which is why it’s beneficial to preview these paid ads before publishing them.
As advertising begins to infiltrate News Feeds, your fans will be more aware of your presence on their homepage — especially since it appears that more space will be dedicated toward the new ad format. The Demo Tool gives you a chance to make sure that your ads reflect your brand well and don’t come off as intrusive.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.