There is still no word from Facebook on when this feature will go live for all of its users. In the mean time, it’s still worth exploring other advertising options on Facebook. The best way to determine if the social network is a good place to spend your advertising dollars is to create an ad and track its effectiveness through Likes and so on.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.