Last month, Facebook updated its algorithm to include Story Bumping and Last Actor, both of which help members discover new stories. Today, the site announced another round of changes, this time aiming to help advertisers deliver more relevant ads.
The goal of the News Feed is to deliver the right content to the right people at the right time, and the same can be said about Facebook Ads. Every time someone visits News Feed, Facebook chooses between thousands of ads to determine the best ones to display.
Currently, these decisions are based on individuals’ interests as well as the Pages they like — they also take into consideration your target specifications. Moving forward, the social network will place more emphasis on feedback received from people about ads, including how often members report or hide an ad.
This means that people should see ads that are increasingly relevant to them, and fewer that they might not be interested in. For marketers, this means that Facebook is showing ads to the people who might want to see them most. For example, if someone always hides electronics ads, it will reduce the number of those types of ads that it shows to them.
It also means that some marketers could see some variation in the distribution of their ads in the coming weeks. Ultimately, this update is better for marketers because it means your messages are reaching the people most interested in what you have to offer.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.