Facebook has made several changes to its advertising platform this year, and it looks like 2014 will be just as transformative for the social network. The company announced on its developers blog Thursday that there will be a new Facebook Ad campaign structure coming next year.
According to Facebook, the new structure will make it easier for advertisers to organize, optimize, and measure the performance of their ads by introducing a third level to its current structure. The updated version will include levels for campaign, ad set, and ad.
Below are a few examples of what advertisers will be able to do after the 2014 update. For starters, you’ll be able to specify a campaign objective to make all of its ads serve through that objective, and to improve optimization and reporting.
Additionally, you’ll be able to use multiple ad sets, each with their own budget and schedule controls, to optimize spend and delivery within each audience segment or placement.
Finally, and perhaps the most important of them all, you’ll have access to better control and aggregate stats, including total reach, at the campaign level. What’s an advertising campaign if you’re not measuring success?
The company plans on bringing these features across all of its client-facing ad interfaces in the first half of 2014. This includes the Ads Create Tool, Ads Manager, and Power Editor, as well as third-party client-facing interfaces build by Preferred Marketing Developers, FBX partners, and Mobile Measurement Partners.
Keep in mind that these changes won’t have any affect on advertisers this year. We’ll keep you updated as we near launch and more details are released.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.