Want to learn about something? Anything? Google it. It’s really that simple. You can learn how to start a business, get funding, secure a loan, hire employees, create marketing materials, design a storefront, manage your accounting, and more, online. If you want, you can even get a degree in business from a virtual school. The information is out there and at your fingertips. You just need to spend the time looking for it, reading it, and absorbing it.
Beyond simple web searches, you can find specific websites dedicated to teaching you about business. From strategy to tactics, planning to execution, and even practical case studies and instruction, there are websites where experts share their experience and knowledge with you. Many of these experts write books and teach at the college-level, and they offer their expertise through written content, podcasts, videos, and more online, which you can access at anytime.
The E-Myth Principle focused on teaching skilled people — technicians — how to think strategically and work on their businesses rather than in them. These days, there is no need to distinguish between technicians and entrepreneurs, because anyone can learn to think and act like an entrepreneur with a bit of self-education.
Tools and Implementation
When it comes time to put your entrepreneurial plans into action, the Web gives you direct access to free and affordable tools to make it happen. Whether you need a tool to launch a direct response marketing campaign like MailChimp or Constant Contact, a tool to manage your finances like QuickBooks or Freshbooks, there are resources to help you with just about every aspect of your business.
The web also gives entrepreneurs access to experts and technicians in other fields. It’s easier than ever to find affordable help when you need it. For example, if you don’t have the expertise to create a marketing plan, you can find that help online. You can even hire telecommuters to put your marketing plans into action from the other side of the globe!
Communities and Networking
In 1985, networking happened only at in-person events. It was simply a different world. Today, networking happens every minute of every day online. Twitter, Facebook, LinkedIn, blogs, forums, and other social sites are integral parts of our professional lives. A question about starting a business in 1985 couldn’t be answered instantly. Today, you can publish a question on LinkedIn Answers or Quora and get dozens of answers within minutes.
While Gerber offered a very prescriptive method to grow a business that relied heavily on the popular franchising model of the 1980s, such a view is too contrived and short-sighted in 2012. Today, relying on a franchise model isn’t a guaranteed recipe for success. Today, the businesses that think outside the box, challenge the norm, and understand that the real world is changing faster than ever are the ones that will succeed.
The bottom line? Don’t sell yourself or your business short by viewing entrepreneurship through blinders that are a quarter century old. Instead, take those blinders off and open your eyes and your mind to the resources, education, tools, communities, and networking that entrepreneurs from 25 years ago could not have even imagined.
Susan Gunelius: Susan Gunelius is a 20-year marketing veteran and President & CEO of KeySplash Creative, Inc., a marketing communications company. She has authored nine books about social media, content marketing, branding, copywriting, and blogging, and she is a marketing columnist for Forbes.com and Entrepreneur.com. Susan speaks about marketing, branding, and social media at events around the world and is often interviewed about marketing topics by television, online, print, and radio media organizations.
I agree with everyone here, although at first reading E-Myth I was skeptical and cringed every time I heard the word "franchise". That is exactly the opposite of what I want for my business, which is my creation of a life I want to live. The book is basically about creating an organized way of running your business, I liken it to a stellar branding program. In branding you have a system, and a set of rules that define the look and feel of your business, E-Myth takes that a step further to the way your business interacts with the world. The ideas can be applied to any current business, with the goal being to make that business deliver a consistent unique experience not found in any other business.
Not only wrong but leading budding entrepreneurs down the wrong path. This article, is in fact, a great example of how technology and social media is making it MORE difficult for new entrepreneurs.
Hello Susan, I'm sorry but you don't understand business at all. It's much more complicated than Googling information. Not to get long winded here, but our business completed the entire E-Myth Mastery Program. Our clients are always stunned at the difference of how we deliver service compared to any of our competitors. I have been an entrepreneur since 1978 and when I started the E-Myth in 1998 it was a transformation.
I feel that If your enterprise is disorganized and not governed by well defined processes (including lean-style innovation processes) no amount of google-ing and tech savvy will help you or even save you. E-myth is more relevant than ever in today's fast paced techno-laden world than ever before. No process, no business. But hey, just ask the good folks at Facebook and Goggle, Apple, etc....
I just came across this doing some research after reading the book emyth revisited. This argument just doesn't hold up. I am with the others here. The lessons talked about in the book are more important now than they were in its conception. You might want to go back and reread the book. I think that you may have missed the point.
Susan I believe your article is way off target and ignores the proven vantage point of Michael Gerber's system. You have basically said that organization and planning for complex business practices and structures can just be "Googled" and then magically work. There is a reason people still read Gerber's books...his way works. The only blinders I've looked through are those put on while reading your poorly thought out article promoting search engines as a panacea for the challenges of business development. You have attempted to discredit a way of building businesses that is timeless and can easily utilize the Internet or any other information that would be helpful to a business owner. I hope people read The E-Myth Revisited. I'm pretty sure that you did not, Susan (or perhaps did not understand it).
I agree with the other comments. I have seen so many start-ups that go into the process with the wide eyed illusion that it is all just chance and timing and the hope that they will be the next facebook or pinterest. The importance of being able to replicate whatever you are selling, whatever you are doing, consistently is the message of the EMyth. It is a message you ignore at your own peril
As a business owner who has started and run number of companies, not always successfully, I can assure you that your write-up, Susan, could not be more inaccurate and uninformed about small business entrepreneurs. Yes, there have been changes in the way the market operates but Gerber's key principles remain relevant today and should be required reading for all start-ups. Your advice to defer to Google and use online tools and software is naive, unhelpful and misses the point; it's the mindset that matters.
Interesting, Susan, but it seems to me that you just don't "get it".
The distinction between the mentality of an entrepreneur and that of a technician is more important now than ever. Gerber's key point and perspective was on the difference between creating a job and building a business. The franchise model is simply a concept or mentality that he used to help make his point. IBM was/is not a franchise, and Gerber also used that as an example.
Now, more than ever, we need to understand how crucial good business and entrepreneurial skills are. And to assume, because information is so readily available, that we can automatically know how to access and properly use that information is very dangerous.
Gerber's perspective is even more applicable now than it was 25 years ago.
I think not. Merge the underpinnings of a documented and systematized business with new technologies and you get the best of both worlds. Small business runs the economics of this country and predictable growth is based on consistent delivery of promise and service.