It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we show you a fun tactic to promote your followers while highlighting your own Twitter activity in the process.

Have you ever seen those tweeters with thousands of followers and thousands of tweets and wondered, “How can I get there?” In most cases, these prolific tweeters got to that level with hard work, consistent tweeting over time, and most importantly — by interacting and sharing with other tweeters.

It’s true — one of the best ways to build your following on Twitter (or anywhere else for that matter) is to promote and talk about others. After all, it’s hard to keep people engaged if you talk about yourself all the time. The old tenet that “it’s better to give than to receive” appears to be proven over and over again by some of the most successful people on Twitter.

Dedicate Your Milestone Tweets

Dedicate Milestone Tweets to Promote Your Followers

Of course, there are many ways to share the wealth, so to speak, on Twitter. But one tactic, that’s both fun and effective, is to dedicate some of your milestone tweets to your followers. For example, if you tweet a lot, let your followers know that you’re coming up on a milestone tweet and that you’d like to dedicate that special tweet to one of them.

You might tweet something to the effect of, “I’m coming up on my 1,000th tweet and I’d like to dedicate it to a local business. Any takers?” Or, perhaps something like this: “I’m coming up on my 1,000th tweet and I’d like to dedicate it to someone who deserves a little extra attention. Is that you?” Then, when the momentous tweet arrives, you can complete the process by tweeting, “My 1,000th tweet is dedicated to @CVIMS — a wonderful nonprofit that does great work in its community” (or tweets to that effect).

Whether the milestone is your 1000th or your 10,000th tweet doesn’t really matter, it’s the act of dedicating it to someone else that really counts. You may be surprised at how many responses you get from people who are interested in sharing your limelight!

At the very least, this tactic can generate interaction and engagement from your followers in a fun, lighthearted way. It can also introduce people to each other who otherwise might not have ever had that opportunity. But the net effect is even stronger. It shows your social media community that you’re interested in sharing, engaging and promoting other people. And this can be a very powerful step in realizing the power of Twitter as a referral engine for your business.

Are you coming up on a Twitter milestone? Have you considered dedicating that special tweet to promote someone else? Share your thoughts in the comments below.