Social Media Resources: Tumblr, Pinterest, and Facebook Ads
This week on Sprout Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.
Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in every day to Sprout Insights for more how to guides and breaking social media news.
Social media strategy requires a holistic approach. By posting the same content across platforms, your brand’s voice can become clearer and stronger. But as you and your social media team work to decide what you will appear on the networks, you will face an unusual challenge. How do you walk the line between sharing and appearing repetitive? How can you optimize your presence on each social network while maintaining a consistent tone?
Tumblr and Pinterest serve as great counterpoints to each other. Tumblr can highlight significant amounts of text accompanied with a striking image, while Pinterest displays the best in visual content with a small amount of text. As your brand crafts its approach to both networks, what’s the right amount of overlap? Let’s review some best practices, including two very distinct approaches taken by successful brands. [ Read More... ]
Numbers don’t lie. The business world has caught the fever of big data, and more leading thinkers are looking to the realm of statistics to make sure they’re making the best possible decisions. Social media is no exception, and it turns out that data may be the best way to tackle Facebook advertising.
Some brands have been skeptical of whether these marketing products are worth the cost, and with the entire suite of offerings now getting an overhaul, Facebook Ads are still a source of both opportunity and confusion. To produce some clarity, we chatted with Massimo Chieruzzi, CEO and founder of Italian company AdEspresso. He provided his thoughts on what brands need to know about Facebook.
His business helps brands to optimize their Facebook advertising programs, so he’s seen the tools from the inside and out. Chieruzzi discussed his journey from launching this specialized service, to learning the ins-and-outs of making the best Facebook Ads possible. Thanks to his experience and his ability to put social media in a larger marketing context, you may soon find yourself a convert to the importance of the numbers game when it comes to Facebook Ads. [ Read More... ]