6 Good Vine Ideas That Stand Out
It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter tip and show you how to integrate it into your social media strategy. Last week we told you about Twitter’s new micro-video sharing app Vine, along with some reasons why you should consider using the platform to promote your brand. Assuming you’ve taken the plunge or intend to give Vine a try, here are some good ideas that may help make your Vine posts more interesting and effective.
1. Use Magic
Judging by the success of Vegas headliners Penn & Teller and the popularity of street magicians like Chriss Angel and David Blaine, people seem to like magic with a bit of an edge. The quick cuts native to Vine videos make it a great fit for classic tricks like slight-of-hand and disappearing objects.
But that’s the kind of trick everyone expects to see on a platform like Vine. Kick your branding up a notch and make a memorable impression by commissioning a professional magician to do a six-second illusion all in one take. Showcase your brand logo at the finale so that viewers are left with a positive impression of the trick — and your brand. By the way, you don’t need to worry about expending a Penn & Teller sized budget either. If you Google a term like “magician” + the name of your city, you’ll likely find a number of willing magicians who will be available to help you out at a reasonable price.
2. Capitalize on Controversy
What seemed to take only six seconds after Vine was released, pornography began to appear on the platform, flagged by hashtags (which quickly became elevated into trending topics) such as #vineporn. Before we go any further, we are not suggesting that you create your own #vineporn. But what about #VineFoodPorn? If your business has anything to do with the marketing of food, and you don’t mind a little cheekiness in your marketing, why not?
Other ideas (for amenable brands only) might include a parody of a racy Vine video with a surprising twist at the end. Again, what you’re going for here is the classic bait and switch. Entice your audience with the expectation of one thing and then swap it out for another. Used with appropriate caution and decorum, this tactic can be a very effective way to cut through the clutter and get your brand noticed on Vine.
3. Make a Stop Motion Animation
The standard frame rate for most smartphone cameras is approximately 30 frames per second. This gives you ample time to construct some pretty awesome stop-motion animations on Vine. This type of video can be extremely powerful; the format’s been around since the dawn of cinema so people are intimately familiar with the technique.
You can camp it up like the special effects in an old silent movie, or go the opposite end of the spectrum and create a six-second mini-movie. Your creativity is limited only by your imagination (or that of your professional director’s — see Idea #6).
4. Make an Infinite Loop
Another quirky and controversial feature of Vine is that all videos loop, by default. For the time being, there are no practical options to limit or stop the video playback. Take advantage of this fact by creating an infinite loop video.
Instead of creating a video that ends and then abruptly resumes at the beginning (like an egg rolling off a table), try to find a way to more smoothly transition the end of your video so that it naturally flows back to the beginning again. Add your brand’s name somewhere in a looped video and you’ll have a Vine video that exposes your brand over and over again.
5. Make a Sound-Only Video
This tactic could be very effective, especially since it appears nobody is doing it yet. Picture a white backdrop with nothing but the sound of an aircraft landing — with a quick brand mention of an airline or a travel destination visible right at the end. Or what about a black background with a horrific crescendo of screams, capped off with an unexpected image of a roller coaster at a theme park?
In these examples, you’re using video (and audio) to build anticipation and suspense from your viewers. The sound-only approach forces viewers to use their imaginations as to what comes next. And what does come next, in each case, is the strategically placed mention of your brand!
6. Hire a Director
The examples mentioned above require a fair amount of creativity and technical know-how to pull off. If you lack the necessary skills to produce a project like this yourself, consider hiring a professional to help you out. There’s likely no shortage of creative professionals in your area that would jump at the chance to be involved in a creative project such as this.
Remember, it’s a six second video, so you’re not necessarily looking for Steven Spielberg — a student from your local film school will probably do just fine. But you will definitely benefit from someone who has a professional design, photography, or cinematic background, as these folks are used to telling stories with pictures.
Are the costs of hiring someone to produce a Vine video justifiable? Vine is still so new, that the playing field is level for everyone right now. That means that your affordably produced, yet insanely creative Vine video can legitimately compete with any other well-known brand on Twitter. Get in the game, commit some resources and carve out a niche for your brand before your competitors figure out what Vine actually is!
Have you ventured into Vine? Share your thoughts in the comments below.