Social Media Resources: Content Marketing, LinkedIn, and Twitter
This week on Sprout Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.
Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in every day to Sprout Insights for more how to guides and breaking social media news.
We’ve all seen instances of businesses repeating themselves on social networks — reposting a morning message in the evening for a new audience, perhaps. Sometimes this cross-posting can be a social win, helping more viewers see your messages, but other times it takes a nose-dive into spam territory, which is likely to drive your follower counts down.
When you’re trying to get your message across on multiple social networks, it can be tempting to start repeating yourself — but is duplicating content spamming your followers, or helping to keep them informed on your brand’s latest news? To get a look at just how businesses are managing duplicate content, we spoke to these business pros to get their opinions on best practices. [ Read More... ]
From its early days as a site for professional networking, LinkedIn has grown into the chameleon of social networks. The focus is still on the professional world of work — as opposed to silly cat photos — but individuals and companies have many options to craft their presence on this channel. The choices for brands, in particular, are similar to the type of profiles you might see on Facebook or Twitter.
Putting your best face forward is going to be more and more important on LinkedIn; people are not only investigating your company as a potential employee, but as a potential customer, too.
Which brands are knocking it out of the park on LinkedIn? Here are a few examples of the great work being done on the platform. All three of these companies are focusing outward with their social presences. They’re looking at bigger conversations and past histories to present a stronger, deeper picture of their brands. [ Read More... ]
If you’re a marketer trying to talk to health and fitness enthusiasts, you’ve likely noticed by now that fitness has gone social in a big way. The latest fitness apps and gadgets are making use of social networking to get their users talking about and invested in their fitness activities.
So just how have these companies tapped into the power of social — and what lessons can you learn from their social success? To find out, we talked to three socially-savvy fitness companies — Fitocracy, RunKeeper, and Jawbone — about how their users have embraced social. [ Read More... ]
Most companies realize that they can reap benefits from being on Twitter. However, it can be a challenge for many businesses to devote enough time to this platform to maintain a strong voice and to make it a unique element within a broader social marketing strategy.
The key to making your brand’s Twitter presence noteworthy is having a clear vision for what you want to accomplish and a plan to achieve those goals. In other words, you should be thinking about both the means and the ends of your social media campaigns.
Here are five brands that have not only pulled together all the pieces of a successful marketing campaign on Twitter, they have also inspired the business and social media worlds with their creative thinking and excellent use of the medium. [ Read More... ]