Sometimes managing a Facebook Page can turn into a task that requires help from more than one person. However, if multiple people are helping with posting and responding, things can start to get complicated. For example, you might spend time crafting an important promoted post, only to log on and discover that the post has disappeared. Who removed it? And did someone replace it with another promoted post?
As the team managing your Facebook presence grows, you want to make sure that everyone works together efficiently. To help achieve this, the social network will soon begin displaying the names of admins next to their posts and comments on your Facebook Page. Some admins might have already been notified of this change through a message on the social network.
The feature will only be visible to other admins and will launch on February 20th. The name of the person who posted will be listed below the name of your Page next to Posted by. On a Page comment, the name of the person who commented will be listed below the comment next to Commented on by. You’ll also be able to see who posted or scheduled posts in your Page’s activity log.
This information only applies to posts created on or after February 20th. Although the feature isn’t available yet, there are steps that you can take to prepare for its rollout.
Assign Your Team Roles
If you haven’t already, now is the perfect time to get to know the different levels of administrator available for Pages and their capabilities. The top classification is a “manager.” This role can carry out any task related to the Page. A “content creator” can do all the same things as the manager except manage admin roles.
“Moderators” can respond to, or delete comments, send messages as the Page, create ads, and view Facebook Insights analytics. The final two roles are “advertiser,” who can only create ads and view Insights, and the “Insights analyst,” who is restricted to just the network’s data.
Currently, all admins are content creators by default. It’s important that you consider the tasks individuals must accomplish and make sure that you give that person appropriate access. You’ll also want to make sure that you communicate to your team members what each role involves to avoid confusion.
Keep in mind that while a Page can have multiple admins, each admin needs their own personal Facebook account to become an admin. To add an admin or manage existing roles, click Edit Page at the top of your Page and select Manage Admin Roles. If the admin is new, you can either type their name (if you’re Facebook friends) or enter the email address associated with their personal Facebook account.
How Sprout Social Can Help
Social media isn’t free from mistakes, but Sprout Social can help your team minimize the number of mistakes made. In addition to showing you which team member commented or posted, we also give you the chance to review your team’s posts before they go live. With Draft for Approval, community managers and their teams have better visibility and control over your company’s outgoing messages on Facebook.
Drafts are shared with your entire team and are a great way to get a second opinion on something before it’s published. Additionally, the feature can be used to pitch creative ideas for tweets or Facebook posts instead of cluttering email inboxes. Have an idea on the go? Save it as a draft on Sprout’s mobile app to review or have approved later.
After logging in, click on the Compose button just as you normally would when preparing to send a Facebook post. But before you start typing, click on the Draft button (first icon on the left) next to Send. You’ll notice that the Send button will change to Save. We recommend clicking Draft first so you don’t accidentally send something that’s meant for review.
Drafts can be reviewed by clicking on the Publish tab and selecting Drafts from the menu along the left-hand side of the screen. From there you can edit drafts created by your team, and if you’re happy with them, prepare them to be published or scheduled. You can also choose to discard the drafts that weren’t approved.
By combining Facebook’s new admin feature and our Drafts tool, you’re social team will be operating like a well-oiled machine. Be sure to log in to your Page on February 20th to see the new feature in action. And if you haven’t checked out Sprout’s Drafts tool yet, there’s no time like the present.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.