increase in engagement on Instagram
increase in engagement on Twitter
organic Twitter impressions
Tito’s Handmade Vodka increased engagement on Instagram by 37% and Twitter by 162%—all in just one quarter.
If Tito’s had to identify a single metric that most accurately reflects its mission, it would be: engagement.
“We never viewed social media as another way to advertise,” says Katy Gelhausen, Web & Social Media Coordinator. “We’re on social so our customers can talk to us.”
Sprout’s streamlined Smart Inbox displays all of Tito’s networks in one place, helping its team quickly identify which messages require a response. Meanwhile, Brand Keywords make monitoring scalable and effective.
With Sprout, Tito’s reached the following milestones in just one quarter:
• 37% increase in engagement on Instagram
• 14.8% more Instagram followers
• 162% increase in engagement on Twitter
• 43.5% gain in Twitter followers
• 530,000+ organic impressions on Twitter