Tito’s Handmade Vodka increased engagement on Instagram by 37% and Twitter by 162%—all in just one quarter.

If Tito’s had to identify a single metric that most accurately reflects its mission, it would be: engagement.

“We never viewed social media as another way to advertise,” says Katy Gelhausen, Web & Social Media Coordinator. “We’re on social so our customers can talk to us.”

Beat the #HumpDay slump with an #AmericanMule Our copper mugs are available at titosvodka.com/store

A photo posted by Tito's Handmade Vodka (@titosvodka) on

Sprout’s streamlined Smart Inbox displays all of Tito’s networks in one place, helping its team quickly identify which messages require a response. Meanwhile, Brand Keywords make monitoring scalable and effective.

With Sprout, Tito’s reached the following milestones in just one quarter:

• 37% increase in engagement on Instagram
• 14.8% more Instagram followers
• 162% increase in engagement on Twitter
• 43.5% gain in Twitter followers
• 530,000+ organic impressions on Twitter

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