Dominion, an international marketing services and advertising company, manages more than 40 independent brands. Because of their business’ scale and depth, they needed a social media management platform with a user-friendly interface, powerful reporting tools and team collaboration capabilities. For Dominion, Sprout Social delivered on those requirements and provided the solution for all their social media management needs. Some highlights of their work within the Sprout platform:
- At-a-glance reporting allows Dominion to see what messages are resonating with their audience and tailor their social conversations accordingly.
- Scheduling features enable Dominion to interact with their audiences throughout the day—even while they’re focused on other projects or away from the office.
- Tasking capabilities ensure Dominion does not duplicate efforts and improves collaboration within teams.