Branded content is an amazing marketing tool any business can leverage, and consumers are more willing than ever to embrace it. In order to compete in today’s market, being a publisher of your own content is vital, but knowing where to start can be difficult.
Whether it’s hiring a full-time content creator, using your existing marketing team, seeking out freelancers, or partnering with other publishers, there are many different ways to create quality content that fits your brand’s needs. Here are some ideas on how to get your content marketing machine up and running.
Utilize Existing Resources
Claire BeDell: Claire works in marketing in Chicago and specializes in social media and content creation. She is also an avid writer and ruminator. You can reach her on Twitter at @clairebedell.