Flurry also revealed which mobile app categories were the most popular. Games led with 49 percent of U.S. users’ time spent and social networking with 30 percent. Newark-French noted that people are using these apps more frequently and for longer periods of time, which bodes well for companies like Facebook and Twitter. Entertainment apps followed with seven percent, news at six percent, and everything else – which was placed into an “other” category – came in at eight percent.
As people continue connecting their lives to their mobile devices it will become more important for your brand to adopt mobile into your marketing strategy. This means more mobile-friendly websites, companion apps, and more accurately targeted advertising.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.