To make comments embeddable, go to Settings > Posts and comments and select the “Embedded” option.
It’s unclear why Google is asking users to switch to a full blog feed instead of a shorter or custom version. If you don’t want to adjust your feed, but still want to take advantage of threaded comments, you can look into third-party services like Disqus and Livefyre.
Threaded comments are great for company blogs because it encourages a conversation, not only between you and your readers, but among your community. It’s important for your community manager or social team to keep an eye on comments should any support issues or questions arise.
[Image credit: Hobvias Sudoneighm]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.