Rounding out the week of updates Google has focused its attention on Blogger. The free blogging and publishing platform now supports threaded comments.

Threaded comments will make it easier for you and your readers to differentiate between whether someone is making a general comment or responding to another comment on the article.

To start using threaded comments, you must first select embedded comments and enable a full-text blog feed through your settings. To change your blog to a full-text feed, go to Settings and select Full.

To make comments embeddable, go to Settings > Posts and comments and select the “Embedded” option.

It’s unclear why Google is asking users to switch to a full blog feed instead of a shorter or custom version. If you don’t want to adjust your feed, but still want to take advantage of threaded comments, you can look into third-party services like Disqus and Livefyre.

Threaded comments are great for company blogs because it encourages a conversation, not only between you and your readers, but among your community. It’s important for your community manager or social team to keep an eye on comments should any support issues or questions arise.

[Image credit: Hobvias Sudoneighm]