Bing announced today that it has added Pinterest pinboards into its image search results. Although this update is directed at consumers, businesses can benefit from the additional visibility.
In April, Bing introduced the Pin to Pinterest feature which allows consumers to pin and save results directly from Bing image search. Now the company has added Image collections, bringing together curated collections of images from around the web, including Pinterest.
Moving forward, when someone searches for an image on Bing, he or she will notice related boards on Pinterest directly alongside regular search results. The board name and image count are displayed, as well as the Pinterest user’s account name.
Clicking on the board will lead that person to another page that shows almost the entire set of images from the Pinterest board. The most important part of this update is the “View on Pinterest” button which allows viewers to visit the board itself on Pinterest.
It’s not clear how Bing is choosing which boards to display, but it seems to include a wide variety of pinners — Pinterest boards with 300 followers to thousands of followers are showing up. Regardless, it’s still worthwhile to put extra effort into crafting your pin descriptions. If anything, you’ll at least have a better chance of appearing in search results on Pinterest.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.