The socialization of search is already underway with Google’s Search Plus Your World, but now it appears that Bing wants to get in on the action as well. The search engine has introduced Linked Pages that encourages people to connect to Facebook and link search results to their profiles.

What’s interesting about this feature is that once a person has enabled Linked Pages he or she can link any search result to his or her Facebook friends.

Once Linked Pages is enabled, two buttons will appear below each search result — Link to me or Link to other friends. Friends will be notified on Facebook when someone tries to link their profile.

According to Bing, “if your privacy settings restrict certain groups of friends (or all people) from posting to your Timeline, the friends you’ve restricted can’t link pages.” Currently it’s unclear if Liked Facebook Pages will appear in the friends list, but if so, it could be a problem for businesses that have unhappy customers.

Linked Pages will appear on Facebook Timeline, but only the first link of the day will be posted to avoid spam. Linked profiles can be removed at any time, or you can block the option entirely.

It’s still too early to tell how people will react to Bing’s efforts. Google received some backlash after it started combining social and search, but that seems to have died down for the moment.

[Via: VentureBeat, Image credit: Danny Hope]