We’ve got a lot of great articles for you, including the reward of reaching senior citizens on social and complete guide to targeting on Twitter. You’ll also find a handful of inspiring stories, such as how financial brands can benefit from Pinterest and how VolunteerMatch brings individuals and organizations together. Plus, we interviewed the digital director for the Rainforest Action Network about how Sprout Social makes his job easier. So grab a cup of coffee and get caught up on this week’s biggest social news stories.
More and more classes are being held to train senior citizens how to use online tools like Facebook and Twitter. Beyond email, seniors are searching on Google, browsing on Facebook, and watching videos on YouTube. But despite becoming increasingly savvy online, this group is often overlooked by social media marketers. [Read More…]
Brands have been using Twitter for years to connect with consumers in meaningful ways, offering everything from special discounts and exclusive content to new product information. Building an active community through true, mutual engagement is always the most foundational strategy, but with more than 255 million active members, you sometimes want to invest in rising above the noise. Everyone is competing for attention today, and despite your best efforts, sometimes you might choose to rely on amplification tools. [Read More…]
Pinterest was an immediate hit among fashion, food, and design brands, and we’ve seen how others have benefited. With incredible growth and a wealth of success stories, it’s hard to believe that there are still some industries that haven’t embraced it yet. Currently, only a small portion of financial institutions are active on the platform. They might not seem like a match for it, but several financial brands are doing great things with Pinterest. [Read More…]
Earlier this year, Facebook introduced a more streamlined look for News Feed and Pages. While the latter made it easier for admins to access the features that are important to them, the News Feed revamp put an even greater emphasis on the images you share. As a result, brands have had to abide by a fresh set of image-sizing guides. [Read More…]
While social networking holds a great deal of value for any organization, it’s essential for nonprofits. When working with the often limited resources of a nonprofit organization, sometimes creative solutions are needed to tackle everyday business challenges — and social offers a great way to reach huge audiences without much of a marketing budget. [Read More…]
Brad Schenck is the digital director for the Rainforest Action Network, and he previously spearheaded digital strategy at Organizing for Action, the Obama 2012 campaign, and Barack Obama’s Presidential Inauguration Committee. He’s been a leading figure when it comes to digital campaigns for NGOs, political campaigns, and nonprofits, and his teams have used Sprout Social to accomplish their objectives. [Read More…]
Over the past few months, Facebook has gradually introduced members and businesses to its new auto-play video ad unit. Officially announced in March, these premium video ads are designed to play automatically as members scroll through News Feed for 15 seconds without sound. [Read More…]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.