So, you’ve been Tweeting a while and you know the difference between a DM, and an #FF (that’s Direct Message and Follow Friday – just in case!)
Your influence on Twitter is growing, and your business is getting more attention than ever. But Twitter, as you’ve probably discovered, is only one piece of the social media puzzle. Mastering one network is fine, but your customers are everywhere.
Perhaps it’s time to expand your sphere of influence and engage in these other highly effective social networks:
Once a private, friends-only network for college students, Facebook has expanded to become the largest social media platform in the world with nearly half a BILLION users.
Often, individuals or companies wishing to do business with you will check to see if you have a profile on Linkedin to get a more detailed picture of your background, your professional credentials, who and how many people you have working for you, and whether or not you are recommended by other professionals.
Linkedin has recently expanded their live status updates to resemble status updates from Twitter. In fact, you can cross post status updates between Twitter and Linkedin to make sure that your message is heard across both platforms (*TIP*: Don’t automatically link your Twitter updates to your Linkedin profile – only cross promote tweets and information that will be useful to your target audience!).
Creating and maintaining a blog is an ideal way to keep your customers and others updated on what you’re doing. You can inform, entertain, persuade, comment and reply in a more detailed way than Twitter’s 140 characters allow. Generally, readers on a blog will be far more engaged than the majority of your Twitter followers.
Getting started with a blog is not as hard as you think. Many services provide FREE online blogs; among the simplest are Tumblr and Blogger, but for a more professional and customizable look, WordPress is perhaps your best option.
Location Based Social Networks
Extend your Reach…
The social media platforms listed above are among the most popular social media destinations on the web today. But it is not a static or a definitive list.
It is important to know your audience and to maintain a social media presence in the online communities frequented by your potential customers.
If you liked this post, please leave a comment. Let us know your preferred social media networks.