When a visitor to one of your company’s locations checks in with the new version of the consumer Foursquare iPhone app, he or she can [...]

The first step to successful business communication is knowing who you’re talking to — but while this is straightforward for in-person interactions, it’s challenging in [...]

For those marketing and promoting their businesses on social media, it came as a surprise when Eric Schmidt, senior manager of marketing strategy and insights [...]

Launched last year, Twitter’s self-serve advertising platform has been used by thousands of businesses with “encouraging” results. Based on feedback received from those businesses, advertisers [...]